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What can predictive analytics REALLY do? Three case studies in seeing the future

Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. Please visit Marketing Land for the full article.

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Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West

How do you successfully track how your online campaigns are influencing consumers’ offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more. Please visit Marketing Land for the full article.

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Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”

The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry. Please visit Marketing Land for the full article.

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