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Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition

Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams Please visit Marketing Land for the full article.

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MarTech Today: Adobe’s next-gen Marketing Cloud, building a marketing stack & Stackie Award winners

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe unveils its next-generation Marketing Cloud Mar 22, 2016 by Barry Levine It’s raining new features, including a Cross-Device Co-op,… Please visit Marketing Land for the full article.

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#MarTech Conference: Marketers are going Agile to keep up with customers

Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly popular work process for a fast-changing environment. Please visit Marketing Land for the full article.

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News from the #MarTech Conference trade show floor

Product upgrades, integration announcements and highlights from the trade show floor at the 2016 MarTech Conference in San Francisco. Please visit Marketing Land for the full article.

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#MarTech Conference: Ultimate guide to building a martech stack

Contributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you’ll need to build a successful martech stack. Please visit Marketing Land for the full article.

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Here are this year’s winners of our Stackies

Five companies were selected for how they visually presented their marketing stack of technology tools. Please visit Marketing Land for the full article.

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Scott Brinker shares his thinking behind this year’s huge MarTech Landscape

Such as: companies with “blue” in their name, the “third dimension” in digital marketing and the possible peaking of new martech firms. Please visit Marketing Land for the full article.

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MarTech Today: Cognitive marketing, RIP TweetDeck for Windows & real-time search algorithm updates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Now entering … the age of cognitive marketing Mar 17, 2016 by Barry Levine IDC Research Manager Gerry Murray predicts that within a year, there… Please visit Marketing Land for the […]

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MarTech Today: Reactions to Google’s new Analytics Suite, Instagram’s feeds go algorithmic & HTTPS sites

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: The votes are in — for what Google’s new Analytics 360 Suite really means Mar 16, 2016 by Barry Levine We tallied up responses from a variety of… Please visit Marketing […]

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MarTech Today: Google’s Analytics 360, Bing Search APIs & relaunching Jelly

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments” Mar 15, 2016 by Barry Levine The… Please visit Marketing Land for the full article.

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