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3 upcoming trends in paid search

What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world. Please visit Marketing Land for the full article.

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The state of cross-channel paid search, part 3: SEM & display

In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. Please visit Marketing Land for the full article.

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Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)

In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. Please visit Marketing Land for the full article.

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New benchmarks: Google AdWords cost per acquisition across 20 industries [study]

Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Please visit Marketing Land for the full article.

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Get up close with PPC KPIs to improve your performance

What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics. Please visit Marketing Land for the full article.

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Consumers shape new world of search advertising

Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are only accelerating. In a time of limitless expectations and technology, consumers are continuing to reshape the search landscape as they look at devices and… Please visit Marketing Land for the full article.

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Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)

In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. Please visit Marketing Land for the full article.

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