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Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub

The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats and demand. Please visit Marketing Land for the full article.

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App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]

Three-fourths of app users will be gone by the third month, says data from Localytics. Please visit Marketing Land for the full article.

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