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What can predictive analytics REALLY do? Three case studies in seeing the future

Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. Please visit Marketing Land for the full article.

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Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”

The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry. Please visit Marketing Land for the full article.

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