Marketing Tools Archives - My Home Biz

Archive | Marketing Tools RSS feed for this section

What can predictive analytics REALLY do? Three case studies in seeing the future

Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. Please visit Marketing Land for the full article.

Continue Reading Comments { 0 }

#MarTech Conference: Ultimate guide to building a martech stack

Contributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you’ll need to build a successful martech stack. Please visit Marketing Land for the full article.

Continue Reading Comments { 0 }

Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”

The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry. Please visit Marketing Land for the full article.

Continue Reading Comments { 0 }