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What can predictive analytics REALLY do? Three case studies in seeing the future

Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. Please visit Marketing Land for the full article.

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German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform

Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform. Please visit Marketing Land for the full article.

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MarTech Today: Adobe’s next-gen Marketing Cloud, building a marketing stack & Stackie Award winners

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe unveils its next-generation Marketing Cloud Mar 22, 2016 by Barry Levine It’s raining new features, including a Cross-Device Co-op,… Please visit Marketing Land for the full article.

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#MarTech Conference: Ultimate guide to building a martech stack

Contributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you’ll need to build a successful martech stack. Please visit Marketing Land for the full article.

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Scott Brinker shares his thinking behind this year’s huge MarTech Landscape

Such as: companies with “blue” in their name, the “third dimension” in digital marketing and the possible peaking of new martech firms. Please visit Marketing Land for the full article.

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The new performance creative: Where emotion, data and technology converge

Columnist Scott Rayden says marketers who want to stay ahead of the curve need to successfully integrate data and technology with creative that connects with consumers. Please visit Marketing Land for the full article.

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MarTech Today: Google’s Analytics 360, Bing Search APIs & relaunching Jelly

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments” Mar 15, 2016 by Barry Levine The… Please visit Marketing Land for the full article.

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MarTech Today: Digital newsrooms, SSPs & ad blocker detection

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: How to create your own digital newsroom Mar 14, 2016 by Andrew Ruegger Looking to create a way to effectively monitor real-time news in your… Please visit Marketing Land for the […]

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MarTech Landscape: What is a supply-side platform (SSP)?

Learn how supply-side platforms help publishers manage and sell their online advertising inventory. Please visit Marketing Land for the full article.

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