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Report: Google working on its own version of Amazon Echo

If the device is released, one question is how it would handle search results and whether it would include ads. Please visit Marketing Land for the full article.

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German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform

Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform. Please visit Marketing Land for the full article.

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Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub

The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats and demand. Please visit Marketing Land for the full article.

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6 signs marketing is in a mobile engagement crisis

Columnist Josh Todd says the “good enough” approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience. Please visit Marketing Land for the full article.

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Google Now allows content blocking from publishers and sources you don’t like

For some time, Google has allowed users to customize various aspects of Google Now. But that didn’t extend to the publishers and content sources Google was showing (Google Now stories) based on users’ search histories and other social data. Google News has long allowed customization…. Please visit Marketing Land for the full article.

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Report: Spending on corporate websites exceeds TV, mobile growing fastest

Roughly 49 percent of the more than $470 million in annual marketing or ad spending in the US is now going to digital channels. Please visit Marketing Land for the full article.

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Consumers shape new world of search advertising

Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are only accelerating. In a time of limitless expectations and technology, consumers are continuing to reshape the search landscape as they look at devices and… Please visit Marketing Land for the full article.

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Alliance for Audited Media launches its ad blocker detection service

Organization touts the service as the first such detection tech “from an independent, unbiased third party.” Please visit Marketing Land for the full article.

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