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The real impact of Google’s new paid search ad layout on organic search

We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. Please visit Marketing Land for the full article.

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Manual link building’s 7 worst outreach offenses

Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations. Please visit Marketing Land for the full article.

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Dear SEOs: Please stop spamming Google Maps!

Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings. Please visit Marketing Land for the full article.

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3 upcoming trends in paid search

What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world. Please visit Marketing Land for the full article.

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The state of cross-channel paid search, part 3: SEM & display

In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. Please visit Marketing Land for the full article.

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Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)

In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. Please visit Marketing Land for the full article.

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New benchmarks: Google AdWords cost per acquisition across 20 industries [study]

Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Please visit Marketing Land for the full article.

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Link building is a human endeavor

The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person. Please visit Marketing Land for the full article.

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Evangelizing organic search success: 5 steps to elevate performance

As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism. Please visit Marketing Land for the full article.

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Local marketing: What is the true local web?

Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. Please visit Marketing Land for the full article.

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