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Americans Are Cooling on Facebook, Should Marketers Worry?

Pew Research Center says fewer people are using Facebook. Should businesses rethink Facebook? Should your small business be using it to market itself?

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How to Maintain a Facebook Page for Your Small Business (INFOGRAPHIC)

If you’re in charge of managing a Facebook page for your small business, here’s a couple of tips that will get you on the right track.

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10 Facebook Ad Best Practices for Small Businesses

Keep these Facebook ad best practices in mind when you’re planning an to promote your small business on the social media giant.

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Apply These 10 Simple Secrets to Improve Your Social Media Marketing

The small business community weighs in this week on your social media marketing strategy.

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Secrets of the World’s Greatest Brands Revealed, What Can Your Business Learn? (INFOGRAPHIC)

This infographic explores the brand colors used by incredibly successful companies, and how the psychology behind those choices drives consumer emotion.

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Facebook Asks Banks for Financial Data, But Small Business Experts Are Concerned

In a new move, Facebook Messenger and banks may share user’s financial data. What does Facebook plan to do with this information if banks comply?

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Facebook Implements New Authorization Protocol for Business Pages

The new rules around authorization for Facebook pages means that large US audience will have to complete a new process that promotes transparency.

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80% of Content Created By Marketing Goes Unused by Sales, Survey Reveals (INFOGRAPHIC)

In the field of business, sales and marketing may sometimes feel like opposing squads. Here are some tips on aligning marketing and sales content.

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Facebook Says Updates Allow Customers to Interact with More Small Businesses

These new Facebook local marketing updates ares designed to make it much easier for users to connect your small business.

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71% of Consumers Say the Facebook Video Ads They See Are “Relevant”

Worried that your Facebook video ads won’t be seen by the right type of consumer? The latest social media video marketing statistics suggest otherwise.

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