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Brexit or not, uncertainty costs: James Saft

(Reuters) – In or out, Britain will pay a price in delayed investment and consumption and increased volatility simply because it is voting on its European Union future.

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Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”

The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry. Please visit Marketing Land for the full article.

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The Sharing Economy: Think Like Uber, Act Like Apple, Move Like Google

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3 Qualities That Make Successful Entrepreneurs

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Bill Gross is cleared to pursue $200 million Pimco lawsuit

(Reuters) – Bond manager Bill Gross will be able to pursue his lawsuit to recoup at least $200 million he claims that Pacific Investment Management Co owes him in the wake of his 2014 ouster from the…

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Digital Magazine Platform Issuu – Targeted Distribution Service Soon to Shut Down

Issuu says publishers wanting to target who sees their ad on the platform will no longer be able to after April 1. The company is halting this option that’s part of marketing campaigns on the site.

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Marketing Day: Google search trial ads, building digital newsrooms & the MarTech Landscape

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Calculating the value of organic traffic

Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate. Please visit Marketing Land for the full article.

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How to amplify your already spectacular SEO to be super-crazy successful

You’ve done everything right with your SEO, but you’re still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the ways amplification can help take your SEO efforts to the next level. Please visit Marketing Land for the full article.

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Did You Know the Trade Facilitation and Enforcement Act Raises Duty Free Limit?

A bill expected to be signed into law by President Barack Obama will allow small businesses to import and export up to $800 worth of products duty free.

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