Beware The Barbell Effect, Unless You're A Small Business - My Home Biz

Beware The Barbell Effect, Unless You’re A Small Business

By meeting 21st century customer expectations, disruptive companies like Amazon have empowered customers and displaced big box retailers, creating a barbell effect. Smart small businesses can thrive in this new macroeconomy by adapting to new expectations, delivering both high touch and high tech.

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